In the world of usability testing eye-tracking has become a powerful tool; in my experience it’s often more useful from a sales perspective and from the perspective of engaging observers than for what you actually learn as a result, but useful nevertheless.
Now we have eye tracking on a garment as opposed to a screen.
Called (No)where (Now)here: Two Gaze-activated Dresses the project will be exhibited at the Shanghai Museum of Contemporary Art in November, then at the Textile Museum of Canada in spring 2014.
(Coming soon to a wedding reality show near you, no doubt.)
(apologies for not making this a TGIF post…)