“How these research studies are done is at sharp odds with what science now knows. The elephant in the room is that the vast majority of our decisions are made unconsciously. What is a no-brainer for any cognitive scientist remains mind-boggling to marketers. The conscious mind is simply not running the show, but we’ve created…
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Contextual Inquiry as an agent of organizational change
I met with a prospective client today and I went in with the idea that the issue at hand was conducting user research to better understand the needs of several under-served user populations so that future-state planning could be done to draw these audiences in. As we talked one of the things that came to…
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Like every third person on the planet, I’ve long been thinking about creating a blog but I’ve been torn between the competing desires of not wanting to commit to daily care and feeding vs. the fact that I frequently have links and resources I want to capture, both for myself and to share, and sometimes…
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