I still can’t entirely wrap my head around this amazing article. You’ve probably seen this illusion: (also called the Muller-Lyer illusion) If you are like me, the line on the left probably looks LONGER to you than the line on the right. (The two lines are actually the same length). If you were like me…
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“the conscious mind is simply not running the show”
“How these research studies are done is at sharp odds with what science now knows. The elephant in the room is that the vast majority of our decisions are made unconsciously. What is a no-brainer for any cognitive scientist remains mind-boggling to marketers. The conscious mind is simply not running the show, but we’ve created…
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